Service
Label Design, Package Design, Campaign & Poster Design, SNS Contents
Category
Branding
Year
2016–2018
Hallasan Soju is a soju brand from Jeju. For three years (2016–2018) carol studio worked as the brand's integrated design and advertising partner, covering labels and packaging, print and video campaigns, and social media content.
the challenge
Labels, multipacks, posters and social channels had to speak in one consistent voice, while each product, from Hallasan Original to Hallasan Olle and its special editions, kept its own character.
Renewed labels for Hallasan Olle 360ml and 400ml, special-edition labels for 2017 and 2018, six-bottle carrier packaging, campaign posters, and two years of SNS content planning and operation.